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Courvoisier 3D Commercial

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Courvoisier-ExclusifVanavond zal Courvoisier als een van de eerste bedrijven 3D advertenties uitzenden op de Engelse zender Channel 4.
Mocht u nog ergens in huis een 3D brilletje hebben, dan ziet u nu al op Cognac Review de betreffende Courvoisier 3D reclame. De campagne draait om de nieuwe Courvoisier Exclusif Cognac.

Maxxium UK is to launch a 3D advertisement for its number one cognac brand, Courvoisier.

The advertisement will air between 16 – 22 November 2009 as part of Channel 4’s ‘3D Week’. Sainsbury’s will be distributing 10 million free 3D glasses through 500 superstores from early November, enabling viewers to enjoy the avant-garde 3D experience at home.

Courvoisier Exclusif, the premium VSOP cognac created specifically for mixing, will feature in the adverts. The ad literally and metaphorically shatters the stereotypical image of cognac as being drunk neat after dinner to reconnect the spirit with its strong cocktail heritage.

Viewers wearing the required 3D glasses will see a cosy image of cognac in a balloon glass being exploded. Glass splinters and cognac shoot out at viewers and then spin into a vortex that forms a cocktail sitting next to a bottle of Courvoisier Exclusif.

Maxxium UK’s marketing manager for Courvoisier, Janice McIntosh says: “As the UK’s number one cognac we are consistently striving to be at the forefront of innovative marketing campaigns and are thrilled to be a part of the 3D revolution.

“This activity will generate more awareness and demand for Courvoisier over the festive period. As part of an exciting year, with groundbreaking educational initiatives including, Le Nez de Courvoisier and I Don’t Know, this 3D advertising is a further testament to our commitment to contemporising cognac and leading the category forward.”

Courvoisier’s 3D advert will air between shows including: Derren Brown’s 3D Magic Spectacular, The Greatest Ever 3D Moments and various movies throughout the week.

Visit www.courvoisier.com for further archive 3D footage of Courvoisier’s spectacular chateau, cellars and vineyards in Jarnac, along with serve suggestions.

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